Simmer and Co Natural Aroma, Founder


Hey, I'm Danielle and I started Simmer and Co Natural Aroma in 2020, on my kitchen table. I'm a mama to two beautiful daughters, married to an amazing man and we live in Lethbridge, with our crazy pup, Rosy. We are all true homebodies and love hanging out in our backyard, or playing in the house. I love getting to make my home smell good, naturally! I especially love when I'm testing and someone in my family comments "Oh, I love this smell!".

Our Story

I started this business in 2020 with no idea where it would take me. After gifting friends and family a simmer mix for Christmas, I fell in love with the process of curating the ingredients and making my house smell amazing without artificial fragrance or perfume. The varieties are endless and I love getting to share all the aromas with you! I'm so excited to say there are over 250 stores across Canada and the US that carry Simmer and Co products!

What impact I want my company to have

The Mission

I wanted to stick to a couple core truths when Simmer and Co started growing, something I share with my team and use to guide me when making decisions.

I wanted to only use real, natural ingredients- no chemicals or toxins.

I wanted it to be something beautiful- so you would be excited to have it for yourself, or give it as the perfect gift to someone.

I wanted to always be trying to be environmentally conscious.

The simmer mixes are 100% compostable after use, and I'm always working on more ways to be better at this.

And I wanted the simmer mixes to be affordable so many people can enjoy them, or give them as gifts.